Brainstorming vs. Ideation
You’ve undoubtedly been in brainstorming sessions. Some of these sessions have likely been fruitful, others disappointing. We often get asked how ideation is different from brainstorming on “Brilliant.”— a podcast hosted by Magnani’s president. One guest distinguished the two types of sessions by asserting most brainstorms are simply “meetings… with better food.” But beyond that perhaps undeserved jab at brainstorming, there are several aspects that separate brainstorms from formal ideation.
2018—Disruption Goes Mainstream
The most significant take-away from RND2018 was that at the core of all innovation is the creation of value. And that value doesn’t happen overnight (and it certainly isn’t magic). It takes a methodical approach, with key success and failure metrics helping to guide the path. Here are the four themes from the RND2018 Summit.
Why Should You Care About Deep Learning?
For marketers, a simple way to think about deep learning is that it’s ultimately about presenting customers with exactly what they want, whether or not they know yet that they want it. That could mean an experience, a bit of information, an ad, or a suggestion for a specific product. But what is deep learning?
Three Proven Paths to Disruptive Innovation
Justin and Justin discuss the myth of overnight success, the three proven paths to disruptive innovation, and how half the Fortune 500 companies listed in 2000 have been replaced by market disruptors. And, as a bonus, they give their subjective opinion of Domino’s pizza.
How to Improve Your Odds of Successfully Innovating? Hint: It’s a Numbers Game.
Hint: It’s is a numbers game. Everyone rolls the dice. But smart innovators take the time to figure out where to shave off a corner here and there to make the numbers come up in their favor more often.
Three Proven Paths to Disruptive Innovation
Despite popular belief most disruptors follow a very linear thought process and those companies being disrupted are more victims of their current successes than they are caught off guard.
How to Develop an Innovation Strategy
The myth in popular culture is that innovation is the byproduct of a random spark of inspiration. The truth is that innovation is more often the result of a resolute commitment of time and resources—and a solid innovation strategy.