When you start evaluating the MoviePass through the lens Narrative-Based Innovation, it becomes clear, the story just doesn't hold water.

The more unfamiliar the destination, the more a strong narrative adds value. Narrative Based Innovation is about taking time to explore, iterate, test and refine as much as possible, at the most human-centered experiential level. We show you three uses for this approach in the last post of our Narrative Based Innovation series.

All great stories follow a similar arc. In the third installment of our narrative-based innovation series, we’ll cover some of the ways we use a predictable story arc framework as the jumping off point for the narrative innovation process.

Before we ideate. Before we prototype. We write stories. These stories are detailed narratives that walk through the user journey, step by step, annotated with context, motivation and expectation. Why take the time with this step? Because it helps us to more efficiently and effectively create truly unique and delightful user experiences

Stories are the fundamental way we learn and connect emotionally, as people. Narrative-based design thinking applies detailed storytelling to traditional design-thinking to: create a deeper understanding and empathy with customers, create and communicate a more compelling vision of how to solve their challenges, deliver more engaging user experiences.

Consumers increasingly expect good, fast and cheap. As new technologies lower barriers to entry to many industries, the price/value equation skews dramatically toward the lowest margin position, and often consumers feel like they can find a satisfactory mix of good, fast and cheap. Or, at least, “good enough”.

A flurry of announcements came out of Apple’s 2017 WWDC, but there was an underlying theme to much of the presentation… the Macintosh is being shown the door. Read on to see how this shift will begin to affect one of the biggest tech companies in the world.