AI Writers: Have we reached peak content?
This week’s blog post, “AI Writers: Have we reached peak content?” was written almost entirely by an AI content generator in under four minutes using a service called AIWriter (ai-writer.net).
How to Produce SEO Content
If you are sitting at your laptop and wondering what you’ll write about for your next thought-leadership article, blank page staring you in the face, just take a few minutes and use these tools to let your customers tell you what they want to read. It will help you ensure how you’re saying what you’re saying aligns perfectly with how your customers are phrasing what they’re asking for.
Is the iPhone Xr a sign of fundamental problems at Apple?
Is Apple’s confusing overlap of iPhone models, laptops, desktops and accessories causing Apple to leave money (not to mention the emotional satisfaction of its customers) on the table?
Who Owns Your Company’s Website—Marketing or IT?
In many organizations we work with, IT has full control of the website and Marketing is relegated to the role of being allowed to “paint” what IT provides. Just as often, Marketing owns the website, placing IT in the unfortunate position of trying to build a user experience that either the available data or tech stack doesn’t support. Neither of these scenarios is ideal and each leaves frustration on all sides.
Why Your Brand is Only a Guest in the House of Reddit: A Lesson on the Sanctity of the Upvote
Reddit has over 540 million monthly visitors, ranking as the #4 most visited website in the U.S. and #6 in the world. And as such, advertisers have coveted and courted the Reddit user base, repeatedly trying to break into the platform. The best of them authentically joining the conversation. The most doomed of them trying to manipulate the community.
Math for Marketers: How to Evaluate Growth Opportunities
Marketing is always a blend of art and science but lasting success is calculated. These formulas can help simply provide an additional objective sense of perspective in the planning process.
Marketing’s VR Problem
A close inspection of the market over the past year shows an industry where investment curves dwarf actual consumer adoption curves. In most industries, that would portend the imminent bursting of a (virtual) bubble. In their 2017 Hype Cycle, Gartner Research places VR as emerging out of the “trough of disillusionment” and into the “slope of enlightenment.” That scale assumes the tech will plateau in adoption in 2 to 5 years. If we believe that, and we follow the adoption rates, then VR will never really scale to be important. It will be the next LaserDisc.
Apple vs. The Mad Men: Can marketing and privacy co-exist?
The release of iOS 11 could introduce the greatest threat to the Web as we know it. That’s because Apple is introducing strict new privacy protection in its mobile Safari browser that will prevent ad networks from effectively tracking your browsing history through cross site tracking. While advertisers claim the process is benign, many believe that in the hands of a malicious entity, this information could be used to nefarious ends.
The Marketer’s Unorthodox Summer Reading List
As summer takes hold, you may be looking for a few page-turner to occupy time spent relaxing on any number of deck chairs or beach loungers. Frequently, for marketers, that means turning to a book about marketing, advertising or branding. In our experience, the most influential books are from outside the industry. Check out some recommendations that might challenge the way you think.
5 ways smart marketing can go too far.
There is a phrase in medicine: “the poison is in the dose,” meaning, that no substance is inherently beneficial or dangerous, you just need watch the amount.