What is futurecasting (and why should you care)?
There are two paths to innovation. One resides in our timeline just beyond now—solving a problem that exists today with technologies and resources available today. For comparison’s sake, let’s call it simple forecasting. The other path resides in our timeline years into the future—solving a problem that is, at least according to the tea leaves of trends and R&D pipelines, imminent, using technologies or resources that may not be currently available. That’s futurecasting.
The Summer Media List for Innovators and Design Thinkers
There’s an amazing amount of inspiring content being developed and distributed on the topics of innovation and design—much of it available free of charge! Let’s take a look at the tip of this great educational iceberg.
Why Persona Development Should Be A Part Of Every Customer Experience Design
We understand the importance of persona development, yet many still have a difficult time selling in this important step within their organizations. When discussing the persona development process with clients, the same questions arise at the outset of every project. We’ve put together the basic answers to these questions.
Math for Marketers: How to Evaluate Growth Opportunities
Marketing is always a blend of art and science but lasting success is calculated. These formulas can help simply provide an additional objective sense of perspective in the planning process.
Apple vs. The Mad Men: Can marketing and privacy co-exist?
The release of iOS 11 could introduce the greatest threat to the Web as we know it. That’s because Apple is introducing strict new privacy protection in its mobile Safari browser that will prevent ad networks from effectively tracking your browsing history through cross site tracking. While advertisers claim the process is benign, many believe that in the hands of a malicious entity, this information could be used to nefarious ends.
Metrics That Move Your Understanding From “What” To “Why”
As marketers, we look most often at the analytics that tell us if we are connecting enough. Let’s go beyond reach and frequency, and discover a few underutilized metrics that provide a true indication of how well you are connecting (and if you are connecting) with your most valuable targets. Content warning: there will be some math involved.