Metrics That Move Your Understanding From “What” To “Why”
As marketers, we look most often at the analytics that tell us if we are connecting enough. Let’s go beyond reach and frequency, and discover a few underutilized metrics that provide a true indication of how well you are connecting (and if you are connecting) with your most valuable targets. Content warning: there will be some math involved.
5 ways smart marketing can go too far.
There is a phrase in medicine: “the poison is in the dose,” meaning, that no substance is inherently beneficial or dangerous, you just need watch the amount.